What’s YOU Got To Do With It?

antiK imageThe first step in my NICHEFit Formula, the “N”, stands for “Nail down your story”. Truth be told, I really wanted it to be “kNow yourself”, but having that silly silent k before the N just wouldn’t work for me.

So, why is knowing YOUR story the first step in a system I created to help you attract ideal clients with ease? It’s in the first word of that phrase: ATTRACT. Who you are and who you portray yourself to be is what the outside world will see and they will either be attracted, repelled, or indifferent.  It’s all good. None of us can be all things to all people and we don’t need to be.

who are you

In order for this whole process to work and allow you to attract the right people with less effort, before you sit down to identify your ideal client characteristics and determine how to market to them, you need to start with knowing yourself first. Your ideal client needs to be someone to whom you not only want to sell stuff, but typically, it’s also going to be someone with whom you enjoy working. Even though you don’t need to love everything about your clients, it’s a pretty good start to make sure you at least LIKE them and certainly don’t actively DISLIKE them. Trying to attract people you don’t like is NO FUN.

Let’s face it. Our ideal clients typically have a lot in common with us.  In fact, they usually ARE us, just in a version that pre-dates using the product or service you now offer.  

Consider these simple examples:

A skin care consultant who cured her skin condition using her product

Ideal Client: someone who has the same skin condition

A realtor who started her business because she was tired of the poor treatment she received from realtors due to her small budget

Ideal Client: someone who has a small budget and is tired of the poor treatment she gets form realtors

In these types of examples, if you are selling a product or service that got you from Point A to Point B, your ideal client is you when you were at Point A. Even when it’s not quite that simple, there is typically a BIG part of who YOU are wrapped up in the characteristics of your ideal client, which makes it a lot easier to describe them, right? And it should also help you realize that attracting them often starts with simply telling YOUR story well.

The first step in my NICHEFit Formula consists of answering questions about yourself and your story as it relates to your product/service/business. Even though many people initially don’t see the point of answering questions about themselves in a program designed to help with marketing to others, these questions will lead you to some ideal client characteristics that you might not have come up with in any other method. 

know yourself to niche yourself

As one of my students said in a workshop once, “You have to know yourself to NICHE yourself.” Couldn’t have said it better myself.

FREE GIFT! Ideal Client Attraction Survey Template

  • Are you wondering what to say to attract more clients and prospects?

  • Are you frustrated that your marketing efforts seem to be reaching NO ONE?

  • Are you ready to learn the words your ideal clients are waiting to hear?

The Ideal Client Attraction Survey Template is for you!

This tool includes instructions and survey questions you can simply Copy, Paste, Personalize and Publish in a survey designed to get into your ideal clients' heads and find out – in their words – what they need from you…so the next time you speak, they'll wonder how you read their minds.

And, it's absolutely free. So what are you waiting for?

Click the box below to get your copy!*

FREE GIFT! Ideal Client Attraction Survey Template

*By downloading the Ideal Client Attraction Survey Template, you agree it is for private use only and not for distribution.

The Riches are in the Niches!


Many professionals are afraid to niche.  They fear they will leave potential customers out of their marketing and thus, leave money on the table.

The truth is that the best way to dramatically increase your sales and thus, income, is to have a well-defined, specific niche.

Gaining 90-100% of a niche market is more possible AND more profitable than gaining just 5% of the total market.

The only way we stand a chance of getting attention in this day and age is to provide content that is highly relevant and clearly useful to their unique needs.

So, what is a niche?  A specific group of people.  That’s it.  The key word is SPECIFIC. The more specific the better.

For example:  People who want to lose weight (general group)

What are some ways we could get more specific?

  • People over 40
  • People with over 100 pounds to lose
  • People who have Type 2 Diabetes and want to lose weight
  • People who have had knee replacements and want to lose weight
  • Full-time working moms who want to lose weight

FEAR: I can help any of those people? Why would I limit myself?!?!?!

Let’s pretend you are that working mom who wants to lose weight.  You look for someone to help you.  You find two people:

  • Person A: I help people lose weight!
  • Person B: I help busy, working moms lose weight without taking time away from their families or adding more hours to their days.

Who would get your business?

Ok, but still.  What about all the OTHER people I can help? Why can’t I market to everyone???

There are approximately 1 gazillion people who provide services related to weight loss.  Give or take.

Would you rather compete with 3 gazillion? Or a small handful?

You can really hone your expertise, target your marketing, and be more likely to help people achieve great success because you are truly a focused expert in what you do.  By working with a small niche market all the time, you will quickly become THE go-to provider for people in that niche who want amazing results. YOU CAN ALSO CHARGE MORE!

You can OWN your niche the way you could never OWN the entire population.

A few potential Benefits/Outcomes:

  • Less wasted time and money on ineffective marketing
  • Higher open rates or conversions for marketing pieces
  • Prospects and Customers who are pre-qualified and ready to buy
  • Better SEO and recognition from search engines
  • Can charge higher fees due to expertise

Want some guidance? Set up a NICHEFit consultation.

Nail Down Your Niche: March 9th Workshop

one page flyer

Would you like to attract customers who:

  • Are a passionate tribe of advocates for you,
  • See you as an expert,
  • Are repeat customers, and
  • Are people you love to serve?

Then you need to know your Niche!

After attending this workshop, you will be able to describe your ideal target customer in great detail so that you can:

► Save time and money attracting your best-fit customers
► Become top-of-mind and the go-to person in your field
► Attract pre-qualified clients and repeat custoers who are raving fans

$49 through March 5

For over a decade, Kristen Scott has been an entrepreneur and network marketer. After years of interacting with other small business owners and network marketers via networking groups, conferences, social media, and building her own teams, Kristen has come to see a growing need to share what she knows with others looking to build a business in a way that is not only effective, but also authentic and personalized.

Virtual Fit Club 2016

Want to avoid the January gym scene?

gym in january

Like to keep your options open and
workout when and where you feel like it?

Want to do boot camp with Shaun T one day, lift weights with Tony another day, sculpt and tone with Autumn another day, and throw in some cardio with Chalene to round it all out?

No problem. You can also do yoga, stability ball
workouts, and oh so much more.

Oh, and it's all accessible to you for less than
$15/month with Beachbody on Demand.


But wait – you want 1 month free? Done.
How ab
out 3 months for just $10*? You got it.

Starting 1/4, Join Me For a Virtual Fit Club!

You workout when/where you want to and do the workout of your choice from the over 3000 options available in Beachbody on Demand.

VIP Club



  • Beachbody on Demand for 3 months (unlimited streaming access to over 3000+ workouts) +
  • 1 month supply of Shakeology (70+ whole ingredients and your healthiest meal of the day, guaranteed) +
  • Giveaways (prizes for participating in the group, setting and achieving goals, and just for fun!) +
  • Private VIP Facebook Group (you and other people highly committed to a healthier 2016) + 
  • Weekly Accountability Calls with Me (dude, this is priceless – I don't usually offer this!) +
  • 30 Day Money Back Guarantee (Not feeling like the workouts + Shakeology are helping you? Get a refund!)

Purchased separately, all of this would cost well over $200!
Your VIP cost: $142 + applicable tax

Complete the Interest Form

VIP Club is also open to anyone who orders ANY Beachbody Challenge Pack through me during December OR who already has Club access and a Shakeology Subscription ordered through me.

club and shakeology challenge pack

Option1 (4)

Basic Club



  • Beachbody on Demand for 1 month (unlimited streaming access to over 3000+ workouts) +
  • Private Facebook Group (you and other Basic Club members)

Your cost: $0 up front; $38.87 plus applicable tax if you continue club membership after 30 days

Complete the Interest Form

Option1 (3)

Flounder on your Own

Good luck with that 🙂



Fill out the interest form and let's get you ready to FINALLY take care of those New Year's Resolutions once and for all…

* = 3 months of Beachbody on Demand is just $10 more when you order Shakology in the Beachbody Club Challenge Pack

Have you set your Thanksgiving Resolutions?

Have you set your Thanksgiving Resolutions?

Have you Set you

I'm starting a new trend. Let's not wait until January 1st. Let's start Monday 11/30 and avoid the holiday weight gain.

It's NOT inevitable that we all gain 10 pounds. You may not head into January with a six pack, but you also don't have to start 2016 10 pounds heavier…

Who's with me?

Here are the two requirements:

1. You resolve to replace one meal a day with a nutritious, whole food shake.

*I choose vegan chocolate because it tastes like dessert, conquers my sweet cravings, keeps me full, gives me energy, and yes, helps keep me regular.  You can choose any of the 6 flavor options of Shakeology.

2. You resolve to exercise 30 minutes a day, 5 days a week (or more).  

*You can choose from 21 Day Fix, 21 Day Fix Extreme, or any of the programs and/or exclustive workouts available on Beachbody on Demand. You can access 3000 different workouts anywhere you have an internet connection, any time you want!

That's it! It not rocket science and it's not a ton of time. It's convenient and effective!

What would you pay for this opportunity to not only maintain your weight when everyone else is gaining? Or maybe you'll even lose weight?

$10/day? Nope. Too much.

$8/day? Nah.  No need to spend all that.

How about right around $6/day?

Is your health, sanity, and ability to wear your favorite outfit on New Year's Eve worth $6 a day for a meal, a workout, and a supportive group of like-minded people to hold you accountable?

Click here to answer a few questions so I can get back to you with the information you need to decide if this is a good fit for you and if so, what program I suggest:

Quick Questionnaire


Beachbody Free for Military Program!

You've sacrificed and served our country and we at Team Beachbody are thankful!

A small token of our gratitude is that active duty military (or a spouse) and veterans are eligible for enroll as a coach for free AND pay no monthly business fees.

What this mean is that you will get a 25% discount on all product orders AND, optionally, be able to earn some income should you so choose.



Contact me for details or to get started!